Altia to transfer Denmark domestic business to Conaxess Trade Beverages

Altia has consented to move its Denmark business to soul organization Conaxess Trade Beverages.

Set to begin from 20 May this year, the association gives Conaxess Trade Beverages elite privileges to disseminate and market Altia brands in the country.

Altia Scandinavia senior VP Janne Halttunen said: "We are a lot of looking forward to entering in this essential organization with Conaxess Trade Beverages.

"They have shown vital and functional strength in Denmark and we are looking forward to continuing the positive improvement of the Altia brands. We emphatically accept that this new arrangement gives prospects to additionally develop Altia brands in Denmark."

Altia intends to additional help the development of its Nordic brands in Denmark through the organization by focusing on off-exchange and on-exchange markets. The organization noticed that it will continue to work key line exchanges between Denmark, Sweden and Germany.

Conaxess Trade Beverages is taken part in deals, marketing and circulation of international liquor brands. The expansion of Altia brands to its portfolio will permit the organization to reinforce its situation in the Beverages spirits market in Denmark.

A portion of the key Altia brands in the nation are Koskenkorva Vodka, OP Andersson aquavit, Brøndums aquavit and 1-Enkelt Bitter.

Conaxess Trade Beverages managing chief Jan Rose said: "We are eager to address Altia's notorious brands in our superior spirits portfolio.

"With our solid market position and our mastery at the Danish market, we see great prospects to reinforce circulation and deals of Altia brands, like O.P. Andersson and Koskenkorva Vodka as well as the locally deeply grounded brands 1-enkelt and Brøndums."

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Under the arrangement, 12 of Altia's representatives in Denmark will be moved to Conaxess Trade Beverages while the others will continue to work with Altia.

In November 2017, Altia collaborated with US-based Frederick Wildman and Sons to introduce aquavit OP Anderson to the US market.

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