UK: Princes expands canned meat offering

 Princes is continuing its innovation binge with an expansion of its ambient canned meat market range in the UK.

In a bid to draw in a more youthful crowd, the UK food and drink firm is launching Princes Chicken Deli Fillers from July to focus on the "worthwhile noon market" and rival chilled lines. Princes is said the area is enjoying both a volume and worth increase in deals.

The reach includes four variations: Chicken and Bacon, Coronation Chicken, Sweet Chili Chicken and Chicken and Sweetcorn.

The send off follows a new investment by Princes in the prepared feast class with the send off of a scope of ambient dinners in microwaveable plate.

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