Introduction Of Non-Invasive Techniques Helps Aesthetic Devices Market Grow by Leaps and Bounds

 With increasing awareness about health, looks, and fitness, there is a constant growth in the number of people who are opting for aesthetic treatments. A wide variety of treatments are included in this domain such as  

  • radiofrequency technology and Microcurrent technology for facial wrinkles 
  • ultrasound technology and laser technology for fat reduction 
  • plasma therapy for skin and hair improvements  

Based on the function of the product, the market can be broadly divided into facial aesthetics, cosmetic implants, body contouring and skin tightening devices, skin aesthetic devices and hair removal devices. Aesthetic devices are also referred to as energy based devices. 


The growing procedural volume in the aesthetics industry can be attributed to the improving standard of care, enhanced professional services, and accessibility of minimally invasive procedures performed by highly skilled cosmetic surgeons. Some popular procedures across the globe are liposuction, facial fat grafting, breast augmentation, and eyelid surgery (blepharoplasty). 


The term "skin aestheticians" refers to medical professionals who concentrate on enhancing cosmetic look by treating issues including scars, skin laxity, wrinkles, skin discoloration, etc. Skin aesthetic practises, such as non-invasive fat reduction and skin tightening can be accomplished using energy based aesthetic devices. Also, with growing popularity of tattoos, demand for various tattoo removal devices has increased. The technique to remove tattoos is carried out using surgical procedures, laser, cream, and other techniques which use intense pulsed light (IPL). Different types of lasers, including Q-switched Nd-YAG lasers, Q-switched Alexandrite lasers, and Q-switched ruby lasers, are used to erase tattoos. 


 


“The American Society of Plastic Surgeons (ASPS) estimated that till 2020 the population between the ages of 40 and 54 opted for significant cosmetic treatments, accounting for 49% of the 7.7 million cosmetic surgeries performed overall”. 


A wide variety of aesthetic treatments are now available out of the hospital environment. One doesn’t need a doctors prescription to avail these making them much more accessible. Skin smoothing, hair removal, and other laser cosmetic procedures are becoming more common in the local spas and beauty salons, which make them conveniently accessible and well-liked by clients.  


Increasing disposable income accompanied by lowering prices due to increasing competition as helping easy adoption of aesthetic corrections in developing countries. The trend is more evident in both young and ageing populations.


Many dermatologists and aestheticians have accounts on multiple social media platforms such as Instagram, Twitter, Facebook and LinkedIn. The interest they generate is rich and heavily engaging which motivates users to opt these procedures. The millennial beauty standards are heavily influenced by celebrities, their lifestyle as projected on social media platforms. They often opt for celebrity emulation procedures based on the who they are influenced by.

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